WHO WE ARE
We’re content creators and designers, helping you engage your clients and inspire your staff
We’re specialist financial and professional services writers. We help you build stronger relationships by crafting the right message for the right audience at the right moment. We bring your unique voice to life. And we help you unlock the expertise within your business to showcase the value you create.
Our team is made up of exceptional communicators with deep industry knowledge, gained working for some of Australia’s largest financial services businesses.
Our clients include leading brands from Australia and around the world. Our experience spans law, accounting, technology, advice, asset management, banking, insurance, financial markets and more.
Talk to us to discover how we can help your business succeed.
CLIENTS
WHAT THEY SAY ABOUT US
Amanda Rohl
, Teachers Mutual Bank
Arnie Selverajah
, Bell Direct
Louise Genge
, BPAY
Tara Robertson
, Commonwealth Bank
Peta McGirr
, AMP
Cobi Van Der Werff
, Commonwealth Bank
WHAT WE DO
Content marketing
Articles
Infographics and videos
Whitepapers and research reports
Social amplification
Digital and social
Digital content
Infographics
Social amplification
Interface development
eDMs and DMs
Electronic direct mail
Operational letters
Statements and forms
Data-driven variable content
Annual reports
reconciliation reports
Web-enabled
reporting
Whitepapers
Infographics
Data-driven content
Social amplification
Brochures
Case studies
Promotional collateral
Internal communications
Communications strategy
Employee updates
Intranet copy
Orientation and training materials
PDSs and Ts & Cs
Product fact sheets
Terms and conditions
Policy documents
Bids and proposals
Proposals
Award submissions
WORK
For more than a decade, we’ve worked with leading Australian and international financial and professional services brands on projects spanning law, accounting, technology, advice, asset management, banking, insurance, financial markets and more.
ASX Australian Investor Study 2020. We worked with the ASX team to develop a series of flagship reports for investors, advisers, the media and market participants – analysing data, identifying key insights, and articulating key trends in investor behaviour.
Allianz PDS transformation.
We re-wrote and re-designed the PDS suite for core Allianz insurance products, to make them shorter, simpler, more appealing and easier to understand, with visual cues and plain English.
Colonial First State managed accounts. We helped Colonial First State launch their managed account offering, then engage and support advisers and their clients with a content hub, whitepapers, thought-leadership articles and more.
Export Finance Australia thought leadership. We help Export Finance Australia engage and educate Australian exporters with whitepapers, case studies and guides featuring industry best practice.
Macquarie Bank industry insights. We help Macquarie engage and inspire clients across key focus industries, from real estate, strata and insurance to law, with benchmarking reports, thought leadership content and best practice case studies.
MEET OUR TEAM
Stephen Craft
Director
Business founder, financial markets and banking veteran. Ex-CBA, CommSec, IBM.
Tim Stewart
Senior Account Director
Former editor of InvestorDaily, IFA and Fintech Business. Ex-Australian Ethical, Momentum Media.
Shandel McAuliffe
Senior Account Director
Content leader in the HR industry, former editor of HR Leader, marketing, comms, PR and content specialist. Ex CIPD and Adecco Group UK&I.
Melinda Livingstone
Senior Editor
Experienced financial services wordsmith, editor and marketer. Ex-Colonial First State, IPAC, Bridges.
CONTACT US
LET’S GET TOGETHER
Would you like to learn more about how we can help you?
Address : Level 11, 65 York St, Sydney NSW 2000.
Email : hello@craftedwriting.com