Make finance fascinating

Financial writing

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Attract and inspire talent

HR content and communications

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Lead the sustainability conversation

Sustainability content and communications

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People like you, love what we do

We work with:
  • 3 vertical_tile out of 5
    of Australia’s largest banks
  • 2 vertical_tile out of 7
    of Australia’s largest super funds
  • 3 vertical_tile out of 5
    of Australia’s largest life insurers
  • 3 vertical_tile out of 4
    of Australia's largest investment houses

Learn more about what makes us different

We share your passion for:

  • Banking
  • Insurance
  • Super and investments
  • HR and DEI
  • Sustainability
  • Financial markets
“What makes Crafted Financial Writing different is that they can quickly assimilate our strategy, then translate it into the right communication style and tone. They also have a great understanding of the industry — that’s critical for us.”

Arnie Selvarajah, Co-Chief Executive Officer, Bell Financial Group

“Stephen and the team at Crafted have the ability to make the complex simple and genuinely connect and engage with the customer. Their expert understanding of financial service and banking products ensures a seamless delivery of high quality, on brand and highly effective copy, whether that be on websites, brochures or video scripts. It’s always a pleasure working with this team of professionals.”

Amanda Rohl, Chief Product and Marketing Officer, Police Bank

“They are able to communicate complex topics, and simplify them to ensure that they’re engaging and compelling. Their speciality in financial writing makes them a pleasure to work with, as does their ability to connect customer insights. I cannot recommend Crafted more highly.”

Tara Robertson, Executive Manager Business Marketing, CommBank

“The entire Crafted team have been incredible partners and considered an extension of our team. Their deep understanding of our business is coupled with industry knowledge and an ability to put a customer lens on everything they do. I am always extremely impressed with the content they deliver.”

Olivia Schweikert, Marketing Manager, Institutional Banking & Markets, CommBank

“I can highly recommend their services, they understand the requirement immediately at the briefing stage and the output is always of a high standard, making life just that much easier.”

Louise Genge, CMO Arriba Group

“The Crafted team are a core part of producing the biographies for our Australian of the Year Awards nominees across the country. From initial briefings right through to delivery was a seamless process, with Crafted being thorough throughout the process … It’s a pleasure to work with Crafted.”

National Australia Day Council

“Crafted has been a reliable agency partner who I’ve been working with since 2022. Their talented team of copywriters consistently delivers exceptional work tailored to diverse audiences and formats. Dependability and capability are hallmarks of their service. ”

Kelly James, Brand and Content Strategy Manager, MLC Life Insurance

Our work

See more case studies

Mapping the Australian investment landscape

ASX Australian Investor Study 2023

Transforming AI generated drafts into client-ready content

Educational insurance content suite

Setting the standard for member communications 

Super fund communications transformation 

Sharing IAM’s transformation story

Income Asset Management annual reports and investor communications

Revealing the human face of group insurance

Group insurance RFP response 2023

Insights

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The best financial services PR campaigns we’ve seen
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How brand partnerships deepen customer engagement
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Your product gets a bad rap. What’s the best response?
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