Revitalising ASX’s online
presence
ASX website refresh
Thousands of investors, product issuers, market participants and brokers rely on the ASX website for news, information and educational content every day. Yet over time, the site had grown to become large and unwieldy.
A dedicated team of communications specialists from Crafted worked on-site with staff across ASX to refresh and revitalise the entire site, distilling more than 1,500 existing pages into fewer than 300 pages of sharply targeted content, while migrating them into a new Adobe Experience Manager based design.
The result is a site that is easier to navigate, read and update as the markets evolve. And Crafted has continued to support ASX with site updates and new product releases, like the launch of ASX DataSphere.
How we helped
Project management and co-ordination
On-site collaboration
Digital copywriting
SEO strategy
QA, approvals and stakeholder management
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