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Crafted HR content and communications

Build your employer brand, attract talent and inspire your people by communicating with clarity, sensitivity and empathy.
Led by former editor of HR Leader, Shandel McAuliffe, our specialist HR writing team combines industry knowledge with extensive experience in developing high-quality HR content, tailored to the unique needs of your brand and your people.
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About Shandel

With experience spanning HR communications, marketing and events in Australia and the UK, Shandel is one of Australia’s most experienced HR content specialists. Her experience spans roles with UK-based industry peak body, the CIPD (Chartered Institute of Personnel and Development); the world’s second-largest HR provider, The Adecco Group; and as founding editor of HR Leader, Australia’s premier source of HR news, trends and insights.
Contact Shandel
“From initial briefings right through to delivery was a seamless process, with Crafted being thorough throughout the process … It’s a pleasure to work with Crafted.”

National Australia Day Council

Featured Services

Internal communications 

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Learning and development

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Employee value propositions

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Organisational design and development

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Environmental, Social and Governance (ESG)

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Diversity, Equity and Inclusion (DEI)

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AI powered content

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Speeches and presentations

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