Leading the sustainability

conversation

CommBank Momentum conferences

From Chief Scientist Alan Finkel to astrophysics star Brian Cox, CBA’s annual sustainability conferences bring together stakeholders from business, government, the sciences and the community to discuss the issues that will shape humanity’s future. We worked with the CBA team to design a comprehensive thought leadership program building on the events, including live, on-the-ground coverage; deep-dive features on key topics; and snackable infographics and social posts to draw in new readers.

The result has been an unprecedented level of engagement with the stakeholders the bank most seeks to reach, including senior leaders in the public and private sector, as well as the broader business and sustainability communities.