A major insurance client needed to create a new suite of customer-facing educational content on a shoestring budget. Drawing on an existing library of proprietary material, they used an AI tool to generate initial drafts. While a valuable starting point, the drafts were far from complete: imperfectly structured and written, stylistically uninspiring, and potentially inaccurate, outdated and non-compliant. Most importantly, they didn’t reflect our client’s brand voice and personality, critical for creating lasting loyalty and engagement.

We worked with our client to take their AI generated product to the next level, transforming flawed drafts into factually accurate, compliant, eye-catching content, speaking with our client’s unique brand voice and targeted to the precise needs of their customers. The result was a high-quality client resource created in record time, harnessing existing IP to educate customers, reduce pressure on the contact centre, and create a more complete and satisfying customer journey.