CRAFTED WRITING: HR
Specialists in content for HR and employer branding, communicating sensitively and empathetically
Crafted Writing: HR is a communications agency dedicated to helping businesses connect with their customers, their people, and their community. Our writers understand the industry trends and topics, and how to write about emotive people-centred subjects for both external and internal audiences.
We have combined our extensive experience in developing high quality, bespoke content, with the specialist HR expertise of one of Australia’s most experienced HR content specialists. Former editor of HR Leader, Shandel McAuliffe has a deep grounding in HR having worked in both events and marketing at the world-leading HR industry body, the CIPD; marketing, internal communications and PR at The Adecco Group UK; and as a content leader in the HR tech industry.
Whether you’re looking for the right words to reach new clients, to engage existing customers, or to attract the best talent to your business, Crafted Writing: HR has both the industry knowledge and writing expertise to meet your needs.
WHAT WE DO
Content marketing
Integrated content strategies
Articles/blogs/bylines for SEO and PR
Sales-support materials
Guides
Playbooks
Whitepapers
Thought leadership
Research reports
Data-driven content
Multimedia, digital and social
Webinar and podcast content
Web copy
Video content
Infographics
Social messaging and amplification
Internal communications
Newsletter content
Intranet articles
Employee engagement eDMS
Employer branding and EVP
Careers website content
Job advertisements
Onboarding packs
Organisation design and development
Change communications
Leadership announcements
Crisis communications
eDMs and DMs
Solus emails
Nurture and retention eDM campaign content
Operational eDMs
Annual reports
ESG and DEI reports
Web-enabled reporting
Brochures
Flyers
Case studies
Promotional collateral
MEET OUR TEAM
Stephen Craft
Director
Business founder, financial markets and banking veteran. Ex-CBA, CommSec, IBM.
Shandel McAuliffe
Senior Account Director
Content leader in the HR industry, former editor of HR Leader, marketing, comms, PR and content specialist. Ex CIPD and Adecco Group UK&I.
Melinda Livingstone
Senior Editor
Experienced financial services wordsmith, editor and marketer. Ex-Colonial First State, IPAC, Bridges.
CONTACT US
LET’S GET TOGETHER
Would you like to learn more about how we can help you?
Address: Level 11, 65 York St, Sydney NSW 2000.
Email: hello@craftedwriting.com